Fashion in the 60s
The 1960s featured a number of different trends. It was a decade that broke many fashion traditions, reflecting the social movements of the time. The widely popular bikini came into fashion in 1963. By the mid 60s go-go boots, culottes, box-shaped PVC dresses and other PVC clothes were in demand.
Mary Quant made the mini-skirt popular, and Jackie Kennedy introduced the pillbox hat. False eyelashes were worn by women throughout the 1960s, and people were dressing in psychedelic prints, highlighter colors, and mismatched patterns. The hippie movement late in the decade also exerted a strong influence on ladies’ clothing styles, including bell-bottom jeans, tie-dye, and batik fabrics.
Designers were producing clothing more suitable for young adults, which led to an increase in interest and sales.
NY Fashion Week
New York Fashion Week, held in February and September of each year, is a semi-annual series of events when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the “Big 4,” along with those in Paris, London and Milan. The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized “New York Fashion Week” in 1993, although cities like London were already using their city’s name in conjunction with the words “fashion week” in the 1980s. NYFW is based on a much older series of events called “Press Week,” founded in 1942.
It has consisted of numerous branded events, such as Olympus Fashion Week New York, Mercedes-Benz Fashion Week New York and MADE Fashion Week, and many independent fashion productions around town.
Fashion trend goes beyond the aesthetic values, it emerges as an expressive tool for designers to deliver their message about the society. With the influence of social media, celebrities and bloggers, their voice are easily being heard and have impact on fashion and trend at any time. Fashion and music are inseparable. Prabal Gurung highlighted the importance of music to his shows, saying “each season we want to tell a story for 10 minutes…. the perfect harmony between cloths and music allows this”.
Fashion relates to social and cultural context of an environment. Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video.
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